The Chicago Fire have been revealed as having the top overall fan experience among all sports teams in the Chicago market according to a survey conducted by J.D. Power.
On Tuesday morning, J.D. Power announced the findings of a 2016 study conducted in the country's four largest markets - New York, Los Angeles, Houston, and Chicago - with the goal of quantitatively measuring fan experience among each market's sports teams. Among all other Chicago sports teams, the Chicago Fire ranked highest in overall fan experience according to their included elements.
"I want to thank all of our fans," Atul Khosla, Chicago Fire Chief Operating Officer, said. "Their passion for the team and the sport is what makes our game day experience special. We are thrilled to be recognized by J.D. Power, and our team is committed to further enhancing the experience."
"The Fan Experience Study measures customer satisfaction of major pro sports teams in New York, Los Angeles, Chicago and Houston across seven factors" the study reads. "They are (in order of importance): seating area and game experience; security and ushers; leaving the game; arriving at the game; food and beverage; ticket purchase; and souvenirs and merchandise. Satisfaction is measured on a 1,000-point scale."
"Additional factors that were measured—but not included in the official ranking—were loyalty and future intentions; team performance (on-field); and team image. The Chicago Fire score highest among Chicago teams for souvenirs and merchandise (875); security and ushers (838); ticket purchase (795); food and beverage (783); and leaving the game (758)."
About the Study
The 2016 Fan Experience Study is more comprehensive and representative of measuring the fan experience than internal team surveys since it is not limited to season ticket holders and single-game ticket buyers. Instead, the study significantly broadens the population to include not only the aforementioned fans, but also secondary-market ticket buyers and friends as well as relatives and colleagues who did not buy a ticket but attended with someone who did.
The 2016 Fan Experience Study is based on more than 5,700 completed survey instruments from sports fans who attended a National Football League®, Major League Baseball®, National Hockey League®, Major League Soccer® or National Basketball Association® event in the past 12 months in the New York, Los Angeles, Houston or Chicago designated market areas. The study was fielded in June 2016.
For more information, visit jdpower.com.
