Chicago Fire Announce Play-Inspired Partnership with Purina® Beneful® brand Dog Food

CHICAGO, Ill. (July 30, 2013) – The Chicago Fire Soccer Club announced Tuesday that  it is partnering with Beneful®, one of the most popular dog food brands in the nation, for a fun soccer event this summer.   
“We are excited to continue our relationship with Beneful® this summer to bring some fun, first-of-its-kind dog-themed  activities and events to our Chicago Fire fans,” said Fire Senior Director of Corporate Partnerships Jessica Worley.  “Beneful® is a perfect fit with our club because it is a fun, playful brand that celebrates the special relationships many of our fans share with their four-legged best friends.  We’re especially looking forward to hosting Fire fans and their dogs at Toyota Park in August.”
Through the partnership, Beneful® will have a presence at FireFest, the Fire’s family-friendly interactive area.  And at the end of the exciting match 5,000 fans will receive a Beneful® Squeaky ball toy for their dog at egress.
The Fire created a “Take your Dog to Work Day” online video with 2012 Fire MVP and Golden Boot winner Chris Rolfe, Costa Rican international Gonzalo Segares, reigning MLS Rookie of the Year Austin Berry and Fire right back Wells Thompson. The video can be viewed here.
On August 10, the Chicago Fire will host its first-ever “Dog Days of Soccer” presented by Beneful® event when the Fire host the Montreal Impact at Toyota Park at 7:30 p.m. CT (My50/La Ley 107.9 FM). On this night, Chicago Fire fans are invited to bring their canine friends to enjoy the match. In the specially designated Fire Dog Zone, Beneful® will distribute goody bags to dog owners featuring Beneful® Healthy Smile dog food samples.  Additional information on the “Dog Days of Soccer” can be found here.