All-In For 2011

Fan feedback drives Fire’s 2011 Season Tickets Plan

The Chicago Fire Soccer Club announced pricing today for 2011 season tickets after nearly a season’s worth of feedback from its supporters about the kind of offers and incentives they want in a Fire season ticket package. In an unprecedented move in Chicago sports, the Fire will offer free and reduced parking to a majority of season ticket holders and a 12-month payment plan that will allow Fire Season Ticket Holders to pay as low as $15 a month from Nov. of 2010 until Sept. 2011. Ninety-seven percent of all season tickets will experience no increase in ticket prices from 2010 to 2011. Season Tickets start as low as $199 for the Fire’s 20-game TOYOTA PARK schedule and feature a number of unique and exclusive benefits to being a Chicago Fire Season Ticket Holder. Fire Season Tickets can be purchased by phone at 1-888-MLS-FIRE (657-3473) or head to the club’s official website at www.Chicago-Fire.com.
“The Chicago Fire operates under a fan-first philosophy, so it made sense for us to canvass our supporters and get their input for our 2011 season tickets plan – that’s how the “ALL-IN FOR 2011” campaign was born,” said Director of Ticket Sales Mike Ernst. “This is the most progressive, fan-first Season Ticket Plan in the club’s history and we believe it will help us build the club and our season ticket base well beyond where we are today.”
The Fire’s ALL IN FOR 2011 plan includes five primary tenants catered exclusively for Fire Season Tickets Holders:
ALL IN FOR 2011
1. FREE PARKING: For the first time in club history, the Fire will offer free and reduced parking to a majority of its Season Ticket Holders. All lower bowl east-side and west-side Season Ticket Holders will receive free parking at TOYOTA PARK for the duration of the 20 game schedule. Harlem End and Skyway Season Ticket Holders will receive half-price parking, $120 down from $240 for the entire 2011 Fire season.
2. 12-MONTH PAYMENT PLAN: The only sport in town that offers a Season Ticket Payment Plan, the Fire give fans a chance to pay off their Season Ticket over the course of 12 months. For as low as $15 a month, Fire Season Ticket Holders will be given the option to make monthly payments from Nov. 1, 2010 to Sept. 30, 2011.
3. BUILD THE CLUB REWARDS PROGRAM: This fan-friendly, unique opportunity allows for current Fire Season Ticket Holders to reward fans and receive a 20 percent credit on referral purchases. Those referred will receive a five percent savings on the purchase of their 2011 Fire Season Tickets.
4. MERCHANDISE AND CONCESSION SAVINGS: All Fire Season Ticket Holders will receive a 20 percent savings off all Fire merchandise. The Fire have teamed will Levy Concessions to offer savings on in-stadium concessions for Fire Season Ticket Holders.
5. 97 PERCENT OF SEASON TICKETS REMAIN THE SAME PRICE IN 2011: Utilizing a simplified pricing structure, the Fire reduced Stadium pricing areas from 10 to six. The move expands the Fire’s faithful supporter’s section, Section 8, from two sections to four and shows an $80 reduction in CornerKick tickets from $480 to $400. Four sections of Skyway season ticket plans make up for the three percent of tickets that did not remain the same for 2011. Four Skyway sections increased just $1 a game, from $179 to $199.
2010/2011 SEASON TICKET PRICING COMPARISON

<strong><span style="font-family: helvetica;">2010</span></strong>
<strong><span style="font-family: helvetica;">Season Ticket Pricing</span></strong>
<strong><em><span style="font-family: helvetica;">2011</span></em></strong>
<span style="font-family: helvetica;">$3000</span>
<em><span style="font-family: helvetica;">Fieldside</span></em>
<span style="font-family: helvetica;">$3000</span>
<span style="font-family: helvetica;">$999</span>
<em><span style="font-family: helvetica;">Club</span></em>
<span style="font-family: helvetica;">$999</span>
<span style="font-family: helvetica;">$600</span>
<em><span style="font-family: helvetica;">Premier</span></em>
<span style="font-family: helvetica;">$600</span>
<span style="font-family: helvetica;">$480</span>
<em><span style="font-family: helvetica;">CornerKick</span></em>
<span style="font-family: helvetica;">$400</span>
<span style="font-family: helvetica;">$200</span>
<em><span style="font-family: helvetica;">Supporters</span></em>
<span style="font-family: helvetica;">$200</span>
<span style="font-family: helvetica;">$199</span>
<em><span style="font-family: helvetica;">Skyway</span></em>
<span style="font-family: helvetica;">$199</span>

In addition to the perks of being a Fire Season Ticket Holder, the Fire and Section 8 Chicago will offer an exclusive savings of 15 percent on Fire away game trip packages through Section 8 Chicago at www.section8chicago.com.
The Fire entertain Landon Donovan, Edson Buddle and the league-leading LA Galaxy at TOYOTA PARK on Saturday, Sept. 4 at 3:00 PM CT (Comcast SportsNet/TeleFutura). For tickets, please call 1-888-MLS-FIRE (657-3473) or head to the club’s official website at www.Chicago-Fire.com.