The third in our series of #cf97ThirdKit interviews sees me speak to Option 3 designer Freddie Christiano.
What was the inspiration behind your design?
I was hoping I would get a chance to answer a question like this during the competition. The design looks simple, but there were a lot of different things that inspired the design. It is obvious from all the designs presented that we as fans wanted some representation of the Chicago flag back on the jersey. I did not want the jersey to be a remake of the old Puma design so I thought about how I could place the flag somewhere on the kit where it had meaning. I wanted to have meaning not only to a fan, but anyone who will wear the jersey.
In my full submission to the Chicago Fire I included the words “#WearYourHeartOnYourSleeve”. This became the overall inspiration for the jersey and why I placed the flag on the sleeve. We are really passionate about sports here in Chicago and we aren't afraid to let anyone know how we feel. I think we can convey that passion to the players on the field playing for our team as well. By placing the Chicago flag on the sleeve, it is a reminder to the players their emotion, pride, and heart on the field is matched by that of those in the stands and through out the city.
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I didn't want to distract from the sleeve element, so I based the rest of the design on something I learned from playing soccer, which was to “keep it simple”. I wanted a color to help make the sleeve stand out, but it also needed to have significance.
I have seen some comments regarding my choice of black and it not being related to Chicago and compared to other cities kits. I actually found that color inspiration from our skyline. Any way you view the Chicago skyline, you are seeing two of the most iconic buildings of our city: The Willis Tower and John Hancock Building. These two buildings do not stand out only because of their size but also because of their color. This was also the perfect color to make the sleeve stand out and maintain integrity for the main color of the kit. The vertical strip was a simple way to bring more of flag inspiration into the design and tie it up to the Fire crest, linking the two together. When the stripe wraps to the back of the jersey it fades to the silhouette of the Willis Tower.
The Fire crest needed to be as unique as the overall design. I was inspired when looking at the crest on my 1999 Chicago Fire kit. Although, it is not clear from the image posted the entire crest in my design would be of this metallic threading.
What do you feel is unique about your design?
Besides the choice of color, every design element of this kit has significant meaning. This is more than a kit that I have designed, it is about interconnecting players, fans, and a city. It establishes bonds of tradition, honor, and passion felt by all when carrying the flag on their sleeve.
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Giving the flag significant placement and a motto, “Wear Your Heart On Your Sleeve”, helps establish these bonds and makes everyone aware what it means to be from Chicago and play for our club. The motto will also give supporter groups new chants to create when players take the field in an intimidating black kit!
What would it mean for your design to be chosen as the club's third kit?
If chosen, I would feel happiest knowing the majority of fans feel as passionate about this kit and its meaning as I do. They understood it can be as powerful as connecting players to fans on another level.
The Fire is a team I grew up supporting and would love to be part of the club from an opportunity like this. Having your kit made forever links you to the team and Its history. That would be something special.