Posada's checklist

SCHWARZ: A few ideas Fire's new boss should start to kick around

Julian Posada has his hands full.

His new job as the Fire's team president is to bring the club's
financial ledgers into the black in the teeth of tough economic times. He needs
to find a way to fill Toyota Park to capacity every game. He needs to sell Chicago
Fire soccer like the Sounders have been sold to Seattle, the Union to
Philadelphia, the Reds to Toronto.

Fortunately, Posada is not starting with a blank slate. This is a
team with its own soccer-specific stadium and a loyal (if not huge) fan base.

Unfortunately, the product on the field almost surely will miss
the playoffs, making life that much more difficult. Of course, Posada has to
think beyond the next month.

Here are a few suggestions, free of charge, for the Fire's new
front-office boss.

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