Posada to head Fire

Former Tribune executive has experience with Hispanic-focused startup companies

The Chicago Fire has found its next president, and he wasn't hanging out in some coffee shop. He was running Café.

According to sources close to the team, Julian Posada, founder of Café Media, will be introduced Thursday as the Fire's new president. He replaces Dave Greeley, who resigned in August.

Posada's background in building Hispanic-focused startups could prove to be exactly what the Fire and owner Andrew Hauptman need.

Before starting Café, a media company targeting second- and third-generation Latinos, in 2008, Posada was an executive with Tribune, where he was general manager for Hoy, the media company's Spanish language daily newspapers in Chicago and Los Angeles. Tribune is the parent company of Chicago Tribune.

Much like John McDonough joining the Blackhawks, Posada's challenge to expand the Fire's reach and revenues appears to be no easy task. According to data by Scarborough, a market research company, the Fire has lagged behind Chicago's other major league sports franchises in fan interest.

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