Adidas Unveils Techfit Uniforms For 2010

Players will have option to wear TECHFIT in 2010

PORTLAND, ORE

In preparation for the 2010 Major League Soccer
season, adidas has unveiled TECHFIT uniforms for three of the sixteen teams.
  For the first time ever, members of D.C.
United, Chicago Fire and LA Galaxy will have the option of wearing adidas
TECHFIT PowerWeb uniforms on the pitch this season.

Until recently, TECHFIT PowerWeb has been more
commonly worn under a player’s uniform as compression apparel; but the new
adidas MLS uniforms offer TECHFIT built into the actual jersey giving players
the benefits of TECHFIT in a single layer.
 

“At adidas we
are all about equipping athletes with the most innovative gear and apparel on
the planet,” said Antonio Zea, Director of Soccer, adidas America.
  “With TECHFIT now built into their jerseys,
we are helping athletes from D.C. United, Chicago Fire and LA Galaxy play to
their highest potential and we look forward to watching them perform at the top
of their game this season.”

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TECHFIT PowerWeb is a cutting edge athletic apparel
technology that improves muscular endurance and responsiveness, and reduces muscle
vibration, ultimately maximizing the athlete’s performance.
  Through the use of compression fabrics and strategically
placed TPU (Thermoplastic Urethane) bands, located in key areas to enhance
muscle power, TECHFIT is proven to increase a player’s power by 5.3 percent*,
vertical leap by 4 percent*, sprint speed by 1.1 percent* and enhance endurance
by 0.8 percent*.
  

The TECHFIT jersey as worn by the players on the pitch
will be specially packaged and retail for $150 starting in July.

All other MLS teams will wear the adidas FORMOTION
uniform.
   FORMOTION is engineered to
move naturally with the athlete’s body resulting in an ideal fit and comfort
while in motion.
 It also features adidas
CLIMACOOL technology which combines a moisture wicking fabric and mesh
construction in the player’s highest heat zones to improve body ventilation and
keep the athlete at optimum temperature.
 
The FORMOTION uniform is designed to partner with traditional TECHFIT PowerWeb
compression apparel.
 

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Adidas, the number one soccer brand in the world, is
the official athletic sponsor and licensed product supplier to MLS.
  adidas TECHFIT PowerWeb uniforms will also be
worn this summer at the 2010 FIFA World Cup.
 
adidas will outfit 12 federations at the 2010 FIFA World Cup – more than
any other brand – with the ultimate in personalized soccer uniform kits.
  Federations with the option of TECHFIT
uniforms include South
Africa, Argentina, Mexico,
Japan,
Spain,
Germany
and France.