As an organization, the Fire recognizes that Twitter is one of the most import social communication platforms it can use to engage with supporters.
The official Fire account (@ChicagoFire) is used to connect with fans, generate awareness, highlight promotions, or just informing fans in a real-time manner, i.e., news, weather and traffic alerts. To broaden the discussion around the club and create deeper engagement with supporters, Chicago Fire Chief Operating Officer Atul Khosla (AK) will be joining the conversation.
Beginning today, you’re invited to follow AK at @atulkhosla. While it will be impossible for him to engage and respond to every question (he does have a day job), you can expect AK to listen, answer questions, offer some behind-the-scenes access as well as his point of view about the business direction of the club, MLS overall, and the vision for the future.
He can also discuss the finer intricacies of the dining in Bucktown, Badger football, and things that rhyme with coleslaw.