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Chicago Fire Newsstand – Oct. 5, 2012

05 October 9:57 am

Chicago Fire Newsstand – Oct. 5, 2012

By Eunice Kim

With the Chicago Fire chasing their first post-season berth since 2009, MLSsoccer.com’s Simon Borg says that the Fire vs. New York Red Bulls match on Saturday, Oct. 6 at 2:30 p.m. (NBC/97.5 ESPN Deportes) is the most meaningful match between the two clubs since 2000.
 
MLSsoccer.com’s Three for Thursday took a look at the top three previous matches between the Fire and New York.
 
Prior to Saturday’s match, Fire midfielder Patrick Nyarko and defender Austin Berry took part in a Google + Hangout to discuss the match and answer some quirky fan questions.
 
While no one wants to dwell on the 3-1 loss to the Philadelphia Union Wednesday evening, it was a special night as the club celebrated its 15th Anniversary by welcoming back Fire legends Chris Armas, Peter Nowak and Cuauhtémoc Blanco, who were honored at halftime.  
 
Armas said that under Frank Klopas’ tutelage, the Fire now seem like the Fire squads of old. “It’s an honest, hardworking, passionate group. It has team written all over it.”
 
In honor of the 15th Anniversary, the Fire teamed up with Bumpy Pitch, the authorities on the  soccer lifestyle, to create a limited edition t-shirt that features the Municipal Device, an iconic symbol of Chicago.
 
The shirts are available at the Chicago Fire Fan shop and on www.bumpypitch.com with $5 benefitting the Chicago Fire Foundation.
 
While everyone is amped for Saturday’s showdown with the Red Bulls, it will be extra special for rookie defender Austin Berry as he will celebrate his 24th birthday on Oct. 6. The club recently teamed up with Quaker Oats to create a special Life cereal box in an effort to garner attention for Berry as the chase for the 2012 MLS Rookie of the Year crown heats up.

PR and marketing guru Joe Favorito called the campaign “a great example of old school grassroots outreach, smart and effective partner activation…a great gauntlet to be thrown down for MLS best practices.”
 
The #Berry4ROY cereal box also made its way to the small screen, where it made its TV debut on Windy City Live (11:25 mark).
 
Make sure you tune in to the marquee matchup of the weekend as your Men in Red take on the New York Red Bulls on Saturday, Oct. 6 at 2:30 p.m. CT on NBC and check out this promo video to hold you over until then.